The title says it all: How to Get the Most out of Social Media. Authors are not just authors now, but brands; Anita Chapman has advice on how to manage your brand – you.
As a social media manager with clients in the book world, and a writer with a blog and online presence since 2011, I’ve found ways to get the most out of social media. I run social media courses for writers too and my neetsmarketing blog posts are inspired by questions from clients and course attendees.
When writers use social media, it’s important to think about brand and discoverability. Who is the online you, and how do you find potential readers? Your brand is what defines you and your books. Aim to focus on these subjects and themes when posting on Twitter and Facebook. Discoverability is about finding the places where people interested in subjects and themes from your books hang out.